Surgeon Dr Amalina Che Bakri asked for Neelofa’s explanation of the advertisement of her Neelofa banana milk product which was considered to have no content as advertised. Dr. Amalina, 31, through her Twitter page said that her listing of the products was false and misleading to consumers. “Hi Neelofa, I hope you and your team can explain this? Of course, it’s not wrong to sell banana milk, but the ads are a bit confusing.
“I’m sure you know that you are not allowed to advertise so much especially on matters related to health benefits. Can you explain? Thank you, “Dr. Amalina. In addition, there are also netizens who also advertise this Neelofa banana milk product using ‘false advertising’ and ‘overclaim’ by questioning the absence of bananas in dairy products, in addition to high sugar content.
However, there was an individual who was one of the groups of stockists who appeared to explain the situation by blaming the product agent. “The problem is that stockists and agents, those who advertise excessively. If you look at the page itself ‘HQ’ and Neelofa itself there is no claim. I’m one of the Neelofa banana milk product groups and the one who doesn’t understand ‘HQ’ and Neelofa doesn’t want to back off, just go over the overclaim agents and stockists.
“Agreed doctor! As a former stroke sufferer, I always reprimand those who ‘overclaim’ a product. Come on Neelofa, you are much wiser actually, “said a netizen. In the meantime, Dr. Amalina also called on celebrities to be more responsible especially in promoting health-related products.
By January 2020, Neelofa had acknowledged that a leaflet had gone wrong, Neelofa banana milk would be promoted as banana flavored milk. Neelofa’s lawyers and actors explain that banana milk-related brochures are misunderstood and misleading consumers until they receive a rebuke from Dr. Amalina.
Neelofa said the recently released beverage product brochure did not get approval from the factory or the designated agency. “When I started this company, my group was very small. So marketing, operations as well as branding are passed on to third parties or outsourced. “Of course, if I knew about this leaflet, I would make sure it wasn’t distributed. “This is because the company’s main focus (in producing Neelofa banana milk) is not for health or for health. We focus on the latest lifestyle products, ”says Neelofa.
On Tuesday, Dr. Amalina through her personal Twitter asked for an entrepreneur’s explanation of the nutritional value of banana milk which is considered too much to promote. Meanwhile, Neelofa, who made the comment on the social site Nilofa.hq, said he would take precautionary measures before uploading a statement or comment on social media. In addition, Neelofa said the ministry would further refine Neelofa banana milk packaging after it was inspected by the Ministry of Health (MOH). They will also submit relevant documents requested by MOH to ensure that the product is promoted as banana flavored milk.
“The ministry is looking into factories and warehouses. After doing some research, thank God we only need to improve our product packaging into banana flavored milk. We have sent what is needed for this matter to be corrected for future releases.
Neelofa launched Neelofa banana milk which sparked controversy when it was alleged that the product was promoted too much including high sugar content. Neelofa also said no action had been taken by the ministry on the issue of ‘overclaim’ or allegations of excessive use of the product.